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Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis
Scores of researchers have paid attention to empirical and conceptual dimensions of Customer relationship management (CRM). A few studies summarise the research output of CRM focusing on a specific industry. Nevertheless, there is scant literature summarising the research output of CRM in contrast t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9418653/ https://www.ncbi.nlm.nih.gov/pubmed/36060545 http://dx.doi.org/10.1007/s11135-022-01500-y |