“Net” value co-creation: The effect of interactions on consumer citizenship behavior in online travel communities

Online traveling community is initiated by companies, but its survival is inextricably linked to consumer citizenship behavior (e.g., out-group recommendation, in-group helping, and inward response). The majority of researches have investigated consumer behavior of brand community such as consumer s...

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Detalles Bibliográficos
Autores principales: Guan, Biyu, Chen, Haiquan, Liu, Yunhao, Liu, Rui, Wu, Ailing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9421131/
https://www.ncbi.nlm.nih.gov/pubmed/36046403
http://dx.doi.org/10.3389/fpsyg.2022.991009

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9421131/
https://www.ncbi.nlm.nih.gov/pubmed/36046403
http://dx.doi.org/10.3389/fpsyg.2022.991009

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