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“Net” value co-creation: The effect of interactions on consumer citizenship behavior in online travel communities
Online traveling community is initiated by companies, but its survival is inextricably linked to consumer citizenship behavior (e.g., out-group recommendation, in-group helping, and inward response). The majority of researches have investigated consumer behavior of brand community such as consumer s...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9421131/ https://www.ncbi.nlm.nih.gov/pubmed/36046403 http://dx.doi.org/10.3389/fpsyg.2022.991009 |