The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories

This study applies identity and social identity theories to develop and test a framework in which retail brand personality influences consumer outcomes [i.e., positive word-of-mouth (WOM) about and patronage intention toward the retailer] through public and/or private self-congruity, strengthened by...

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Detalles Bibliográficos
Autor principal: Kuo, Ya-Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9426544/
https://www.ncbi.nlm.nih.gov/pubmed/36051210
http://dx.doi.org/10.3389/fpsyg.2022.903170

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9426544/
https://www.ncbi.nlm.nih.gov/pubmed/36051210
http://dx.doi.org/10.3389/fpsyg.2022.903170

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