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The influence of a destination’s red cultural atmospherics on tourists’ confidence in Chinese culture
This study explores the development of tourists’ confidence in Chinese culture through red tourism. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyze the survey data collected from red tourists in Wuxiang county, Changzhi, Shanxi province, China to examine the influ...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9426675/ https://www.ncbi.nlm.nih.gov/pubmed/36051205 http://dx.doi.org/10.3389/fpsyg.2022.992125 |