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The influence of a destination’s red cultural atmospherics on tourists’ confidence in Chinese culture

This study explores the development of tourists’ confidence in Chinese culture through red tourism. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyze the survey data collected from red tourists in Wuxiang county, Changzhi, Shanxi province, China to examine the influ...

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Detalles Bibliográficos
Autores principales: Zhou, Xiaoli, Guo, Yulin, Xie, Xiaofeng, Liu, Chunjuan, Zhang, Fengying
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9426675/
https://www.ncbi.nlm.nih.gov/pubmed/36051205
http://dx.doi.org/10.3389/fpsyg.2022.992125