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Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity
With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers. Using the scenario experiment, this study explores the effect of online word-of-mouth on brand sensitivity of consumers...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9434336/ https://www.ncbi.nlm.nih.gov/pubmed/36059722 http://dx.doi.org/10.3389/fpsyg.2022.986620 |