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The effect of self-disclosure on mass trust through TikTok: An empirical study of short video streaming application users

In the short video application scenario, self-disclosure helps to establish and maintain relationships with others, and is important for the formation of mass trust. To this end, this study investigates the impact of self-disclosure on mass trust in the context of short video applications based on s...

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Detalles Bibliográficos
Autores principales: Ruangkanjanases, Athapol, Sivarak, Ornlatcha, Jong, Din, Zhou, Yajun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9435465/
https://www.ncbi.nlm.nih.gov/pubmed/36059732
http://dx.doi.org/10.3389/fpsyg.2022.968558