Cargando…
Coping with high advertising exposure: a source-monitoring perspective
Consumers are exposed to large amounts of advertising every day. One way to avoid being manipulated is to monitor the sources of persuasive messages. In the present study it was tested whether high exposure to advertising affects the memory and guessing processes underlying source attributions. Part...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9444107/ https://www.ncbi.nlm.nih.gov/pubmed/36064819 http://dx.doi.org/10.1186/s41235-022-00433-2 |