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That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials

Millennials’ increasing interest in luxury goods is extensively changing the luxury landscape. This cross-cultural study obtains a deeper understanding of which value perceptions influence South Korean and Dutch millennial consumers’ purchase intentions for luxury goods. To reflect trends and the ch...

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Detalles Bibliográficos
Autores principales: Wong, Ka-Yan Joey, Park, Seong-Yeon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9446642/
http://dx.doi.org/10.1057/s41291-022-00193-3