The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual’s decision-making process. This paper explores eWOM information’s impact on social media users’ purchase in...

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Detalles Bibliográficos
Autores principales: Rahaman, Md. Atikur, Hassan, H. M. Kamrul, Asheq, Ahmed Al, Islam, K. M. Anwarul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447927/
https://www.ncbi.nlm.nih.gov/pubmed/36067142
http://dx.doi.org/10.1371/journal.pone.0272926

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447927/
https://www.ncbi.nlm.nih.gov/pubmed/36067142
http://dx.doi.org/10.1371/journal.pone.0272926

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