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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory
The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual’s decision-making process. This paper explores eWOM information’s impact on social media users’ purchase in...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447927/ https://www.ncbi.nlm.nih.gov/pubmed/36067142 http://dx.doi.org/10.1371/journal.pone.0272926 |