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The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks
Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate how corporate identity is discursively constr...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9451005/ https://www.ncbi.nlm.nih.gov/pubmed/36092082 http://dx.doi.org/10.3389/fpsyg.2022.940541 |