Cargando…
Is Being Funny a Useful Policy? How Local Governments’ Humorous Crisis Response Strategies and Crisis Responsibilities Influence Trust, Emotions, and Behavioral Intentions
This study is the first to investigate how a local government’s humorously framed response strategy on social media to a low-severity crisis influences people’s trust in the local government and their crisis-related behavioral intentions, specifically when considering the government’s responsibility...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Nature Singapore
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9461396/ http://dx.doi.org/10.1007/s13753-022-00436-z |