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The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertai...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9462463/ https://www.ncbi.nlm.nih.gov/pubmed/36092030 http://dx.doi.org/10.3389/fpsyg.2022.995129 |