Cargando…

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertai...

Descripción completa

Detalles Bibliográficos
Autores principales:	Liu, Xiaoli, Zhang, Lei, Chen, Qian
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9462463/ https://www.ncbi.nlm.nih.gov/pubmed/36092030 http://dx.doi.org/10.3389/fpsyg.2022.995129

Ejemplares similares

What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
por: Qing, Chenglin, et al.
Publicado: (2022)

Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
por: Xu, Ping, et al.
Publicado: (2022)

How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
por: Guo, Jia, et al.
Publicado: (2021)

Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism
por: Jeon, Hyeon Gyu, et al.
Publicado: (2021)

Exploring the mechanism of live streaming e-commerce anchors’ language appeals on users’ purchase intention
por: Ma, Erwei, et al.
Publicado: (2023)

The influence of interpersonal interaction on consumers’ purchase intention under e-commerce live broadcasting mode: The moderating role of presence
por: Ma, Xiaoli, et al.
Publicado: (2023)

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions
por: Lăzăroiu, George, et al.
Publicado: (2020)

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective
por: Shang, Qian, et al.
Publicado: (2023)

Marketing by live streaming: How to interact with consumers to increase their purchase intentions
por: Liu, Feng, et al.
Publicado: (2022)

Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
por: Wang, Xueli, et al.
Publicado: (2022)

Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce
por: Sun, Jiani, et al.
Publicado: (2022)

The Impact of Consumers’ Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence as a Mediator
por: Peng, Chen, et al.
Publicado: (2022)

The Influence Mechanism of Interaction Quality in Live Streaming Shopping on Consumers’ Impulsive Purchase Intention
por: Li, Guangming, et al.
Publicado: (2022)

The influence of the interaction between platform types and consumer types on the purchase intention of live streaming
por: Xie, Ying, et al.
Publicado: (2022)

Understanding the Dark Side of Online Reviews on Consumers' Purchase Intentions in E-Commerce: Evidence From a Consumer Experiment in China
por: Wang, Junbin, et al.
Publicado: (2021)

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion
por: Zhou, Rong, et al.
Publicado: (2022)

Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
por: Li, Jie, et al.
Publicado: (2022)

Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm
por: Zhang, Lu, et al.
Publicado: (2023)

Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention
por: Zhang, Nan
Publicado: (2023)

Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement
por: Yu, Xiaoyu, et al.
Publicado: (2022)

What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
por: Rungruangjit, Warinrampai
Publicado: (2022)

Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce
por: Chen, Bing, et al.
Publicado: (2022)

Effects of Social Media Usage on Consumers’ Purchase Intention in Social Commerce: A Cross-Cultural Empirical Analysis
por: Hu, Shangui, et al.
Publicado: (2022)

How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins
por: Tikhomirova, Anna, et al.
Publicado: (2021)

Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce
por: Gui, Haijin, et al.
Publicado: (2022)

Investigating switching intention of e-commerce live streaming users
por: Ye, Dingyu, et al.
Publicado: (2022)

A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory
por: He, Wei, et al.
Publicado: (2022)

How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
por: Lou, Liguo, et al.
Publicado: (2022)

The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms
por: Wang, Chenggang, et al.
Publicado: (2023)

Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value
por: Guo, Jinyuan, et al.
Publicado: (2022)

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa
por: Han, Lintong, et al.
Publicado: (2023)

Analysis Model of Consumer Sentiment Tendency of Commodities in E-Commerce
por: Yao, Hui
Publicado: (2022)

The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
por: Sun, Weiguo, et al.
Publicado: (2021)

Understanding consumers’ purchase intentions of single-use plastic products
por: Sun, Ying, et al.
Publicado: (2023)

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms
por: Zhao, Jianchun, et al.
Publicado: (2023)

The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
por: Jiao, Chunlan, et al.
Publicado: (2021)

Chinese Consumers' E-Learning Satisfaction and Continuance Purchase Intention on Paid Online Python Course
por: Zhang, Jingjing, et al.
Publicado: (2022)

The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention
por: Zhang, Yi, et al.
Publicado: (2022)

Exploring Trust Formation and Antecedents in Social Commerce
por: Alkhalifah, Ali
Publicado: (2022)

Study of Consumers’ Purchase Intentions on Community E-commerce Platform with the SOR Model: A Case Study of China’s “Xiaohongshu” App
por: Lin, Baodeng, et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_4eoaam397bkunv5niadftqoe29