Does gender moderate the purchase intention of organic foods? Theory of reasoned action

PURPOSE: This study examines the role of gender as a moderator on the relationships between subjective norm on attitude and purchase intention and attitude on purchase intention by using the Theory of Reasoned Action (TRA) among organic food consumers. METHODOLOGY: Data is collected using a crowdsou...

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Detalles Bibliográficos
Autores principales: Gundala, Raghava R., Nawaz, Nishad, R M, Harindranath, Boobalan, Kirubaharan, Gajenderan, Vijaya Kumar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9463379/
https://www.ncbi.nlm.nih.gov/pubmed/36097479
http://dx.doi.org/10.1016/j.heliyon.2022.e10478

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9463379/
https://www.ncbi.nlm.nih.gov/pubmed/36097479
http://dx.doi.org/10.1016/j.heliyon.2022.e10478

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