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Discursive construction of corporate identity through websites: An intercultural perspective on the commercial banks of the United States and China
With the assistance of the corpus analysis tool Wmatrix 4.0, this paper analyzes the semantic categories of the top 10 commercial banks of China and the United States to figure out their social-cultural behavior in the Internet business context. It is discovered that both common and distinctive iden...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9469190/ https://www.ncbi.nlm.nih.gov/pubmed/36110278 http://dx.doi.org/10.3389/fpsyg.2022.947012 |