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Improving consumer stickiness in livestream e-commerce: A mixed-methods study
With the continuous development and improvement of Internet media technologies in China, the influence of livestream e-commerce is becoming increasingly prominent, and an increasing number of people are engaging in consumption activities in this field. It is important to study consumer stickiness in...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9473288/ https://www.ncbi.nlm.nih.gov/pubmed/36118462 http://dx.doi.org/10.3389/fpsyg.2022.962786 |