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Improving consumer stickiness in livestream e-commerce: A mixed-methods study

With the continuous development and improvement of Internet media technologies in China, the influence of livestream e-commerce is becoming increasingly prominent, and an increasing number of people are engaging in consumption activities in this field. It is important to study consumer stickiness in...

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Detalles Bibliográficos
Autores principales:	Shen, Lihong, Zhang, Yuning, Fan, Ying, Chen, Yiduo, Zhao, Yi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9473288/ https://www.ncbi.nlm.nih.gov/pubmed/36118462 http://dx.doi.org/10.3389/fpsyg.2022.962786

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