The role of open innovation, hotel service quality and marketing strategy in hotel business performance

These days, instead of developing and marketing new products in the market, organizations are shifting towards commercialization. Therefore, open innovation is of much importance in this era of industrialization. In this study, open innovation is used as a strategic tool to improve the service innov...

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Detalles Bibliográficos
Autores principales: Azhar Mohd Harif, Mohd Amy, Nawaz, Muhammad, Hameed, Waseem Ul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Review Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9475264/
https://www.ncbi.nlm.nih.gov/pubmed/36119852
http://dx.doi.org/10.1016/j.heliyon.2022.e10441

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9475264/
https://www.ncbi.nlm.nih.gov/pubmed/36119852
http://dx.doi.org/10.1016/j.heliyon.2022.e10441

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