Cargando…

Factors affecting young customers’ smartphone purchase intention during Covid-19 pandemic()

Purchase intention has become a critical issue to the marketers of smartphones as the market has become very competitive, volatile, uncertain and dynamic during Covid-19 than ever before. For sustaining in the competitive market, every marketer is trying to upgrade its product appearance, product qu...

Descripción completa

Detalles Bibliográficos
Autores principales: Rakib, Md. Rakibul Hafiz Khan, Pramanik, Shah Alam Kabir, Amran, Md. Al, Islam, Md. Nurnobi, Sarker, Md. Omar Faruk
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9476370/
https://www.ncbi.nlm.nih.gov/pubmed/36124137
http://dx.doi.org/10.1016/j.heliyon.2022.e10599