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Factors affecting young customers’ smartphone purchase intention during Covid-19 pandemic()
Purchase intention has become a critical issue to the marketers of smartphones as the market has become very competitive, volatile, uncertain and dynamic during Covid-19 than ever before. For sustaining in the competitive market, every marketer is trying to upgrade its product appearance, product qu...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9476370/ https://www.ncbi.nlm.nih.gov/pubmed/36124137 http://dx.doi.org/10.1016/j.heliyon.2022.e10599 |