Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels

Are traditional marketing mix strategies still suitable for hotel banquet marketing? Using the binary logistic regression analysis method, this study used 763 banquet sales records at the Quanzhou Hilton Hotel to comprehensively test the influence of traditional marketing mix strategies on banquet m...

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Detalles Bibliográficos
Autores principales: Yin, Jie, Fang, Sha, Cheng, Yun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9478791/
https://www.ncbi.nlm.nih.gov/pubmed/36118440
http://dx.doi.org/10.3389/fpsyg.2022.973904

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9478791/
https://www.ncbi.nlm.nih.gov/pubmed/36118440
http://dx.doi.org/10.3389/fpsyg.2022.973904

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