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Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels
Are traditional marketing mix strategies still suitable for hotel banquet marketing? Using the binary logistic regression analysis method, this study used 763 banquet sales records at the Quanzhou Hilton Hotel to comprehensively test the influence of traditional marketing mix strategies on banquet m...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9478791/ https://www.ncbi.nlm.nih.gov/pubmed/36118440 http://dx.doi.org/10.3389/fpsyg.2022.973904 |