Benefit from a high store visiting cost in an omnichannel with BOPS

Omnichannel sales surge in the coronavirus pandemic. This paper establishes an analytical model to study when a firm can benefit from implementing the omnichannel strategy of buy-online and pick-up in-store (BOPS), where the market characteristics are captured by the two-dimensional heterogeneity of...

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Detalles Bibliográficos
Autores principales: Feng, Yue, Zhang, Jianxiong, Feng, Lin, Zhu, Guowei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9482683/
https://www.ncbi.nlm.nih.gov/pubmed/36158239
http://dx.doi.org/10.1016/j.tre.2022.102904

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9482683/
https://www.ncbi.nlm.nih.gov/pubmed/36158239
http://dx.doi.org/10.1016/j.tre.2022.102904

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