Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs

Monitoring buyer experience provides competitive advantages for suppliers as buyers explore the market before reaching a salesperson. Still, not many B2B suppliers monitor their buyers’ expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inductive resear...

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Detalles Bibliográficos
Autores principales: Kumar, Prashant, Kushwaha, Amit Kumar, Kar, Arpan Kumar, Dwivedi, Yogesh K., Rana, Nripendra P
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483448/
https://www.ncbi.nlm.nih.gov/pubmed/36157979
http://dx.doi.org/10.1007/s10479-022-04954-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483448/
https://www.ncbi.nlm.nih.gov/pubmed/36157979
http://dx.doi.org/10.1007/s10479-022-04954-3

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