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Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs
Monitoring buyer experience provides competitive advantages for suppliers as buyers explore the market before reaching a salesperson. Still, not many B2B suppliers monitor their buyers’ expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inductive resear...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483448/ https://www.ncbi.nlm.nih.gov/pubmed/36157979 http://dx.doi.org/10.1007/s10479-022-04954-3 |