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Research on heterogeneous customer hotel supply chain channel selection model based on game theory
In the context of the epidemic of New Coronavirus, customers have a heterogeneous preference for hotel consumption channels. Based on this, the hotel supply chain channel selection model was established, and the wholesale of hotels and online travel agencies (OTA) under the single-channel and dual-c...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9485801/ http://dx.doi.org/10.1007/s12063-022-00320-5 |