Cargando…

Research on heterogeneous customer hotel supply chain channel selection model based on game theory

In the context of the epidemic of New Coronavirus, customers have a heterogeneous preference for hotel consumption channels. Based on this, the hotel supply chain channel selection model was established, and the wholesale of hotels and online travel agencies (OTA) under the single-channel and dual-c...

Descripción completa

Detalles Bibliográficos
Autores principales: Shengdong, Mu, Zeng, Zheng, Jintong, Wei, Yuanyuan, Wang, Ying, Xiong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9485801/
http://dx.doi.org/10.1007/s12063-022-00320-5

Ejemplares similares