New marketing strategies for online group-buying business from a social interaction theory perspective

Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor. Given that consumers are society members, we used...

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Detalles Bibliográficos
Autores principales: Jiang, Lu, Huang, Yu, Zhu, Hong, Zou, Yingru
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9486166/
https://www.ncbi.nlm.nih.gov/pubmed/36148129
http://dx.doi.org/10.3389/fpsyg.2022.953799

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9486166/
https://www.ncbi.nlm.nih.gov/pubmed/36148129
http://dx.doi.org/10.3389/fpsyg.2022.953799

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