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New marketing strategies for online group-buying business from a social interaction theory perspective
Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor. Given that consumers are society members, we used...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9486166/ https://www.ncbi.nlm.nih.gov/pubmed/36148129 http://dx.doi.org/10.3389/fpsyg.2022.953799 |