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Ex-ante reminders: The effect of messaging strategies on reducing non-sustainable consumption behaviors in access-based services

Users’ non-sustainable consumption behaviors are affecting the sustainability of access-based services (ABSs), but ABS firms can utilize messaging strategies (ex-ante reminders) to persuade users to curtail their non-sustainable consumption behaviors. Through two online scenario-based experiments in...

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Detalles Bibliográficos
Autores principales: Fu, Xiaorong, Xu, Yang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9486457/
https://www.ncbi.nlm.nih.gov/pubmed/36148125
http://dx.doi.org/10.3389/fpsyg.2022.984222