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Ex-ante reminders: The effect of messaging strategies on reducing non-sustainable consumption behaviors in access-based services
Users’ non-sustainable consumption behaviors are affecting the sustainability of access-based services (ABSs), but ABS firms can utilize messaging strategies (ex-ante reminders) to persuade users to curtail their non-sustainable consumption behaviors. Through two online scenario-based experiments in...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9486457/ https://www.ncbi.nlm.nih.gov/pubmed/36148125 http://dx.doi.org/10.3389/fpsyg.2022.984222 |