Storytelling festival participation and tourists’ revisit intention

Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who...

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Detalles Bibliográficos
Autores principales: Ko, Sung-Hoon, Kim, Ji-Young, Choi, Yongjun, Kim, Jongsung, Kang, Hyun Chul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490258/
https://www.ncbi.nlm.nih.gov/pubmed/36160533
http://dx.doi.org/10.3389/fpsyg.2022.968472

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490258/
https://www.ncbi.nlm.nih.gov/pubmed/36160533
http://dx.doi.org/10.3389/fpsyg.2022.968472

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