Storytelling festival participation and tourists’ revisit intention

Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who...

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Detalles Bibliográficos
Autores principales: Ko, Sung-Hoon, Kim, Ji-Young, Choi, Yongjun, Kim, Jongsung, Kang, Hyun Chul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490258/
https://www.ncbi.nlm.nih.gov/pubmed/36160533
http://dx.doi.org/10.3389/fpsyg.2022.968472
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author Ko, Sung-Hoon
Kim, Ji-Young
Choi, Yongjun
Kim, Jongsung
Kang, Hyun Chul
author_facet Ko, Sung-Hoon
Kim, Ji-Young
Choi, Yongjun
Kim, Jongsung
Kang, Hyun Chul
author_sort Ko, Sung-Hoon
collection PubMed
description Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who participated in local festivals using storytelling, our results showed that local festival storytelling is positively related to tourists’ revisit intention. Furthermore, the positive relationship between local festival storytelling and tourists’ revisit intention was serially mediated by authenticity and positive emotion. Theoretical and practical implications are discussed.
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spelling pubmed-94902582022-09-22 Storytelling festival participation and tourists’ revisit intention Ko, Sung-Hoon Kim, Ji-Young Choi, Yongjun Kim, Jongsung Kang, Hyun Chul Front Psychol Psychology Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who participated in local festivals using storytelling, our results showed that local festival storytelling is positively related to tourists’ revisit intention. Furthermore, the positive relationship between local festival storytelling and tourists’ revisit intention was serially mediated by authenticity and positive emotion. Theoretical and practical implications are discussed. Frontiers Media S.A. 2022-09-07 /pmc/articles/PMC9490258/ /pubmed/36160533 http://dx.doi.org/10.3389/fpsyg.2022.968472 Text en Copyright © 2022 Ko, Kim, Choi, Kim and Kang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Ko, Sung-Hoon
Kim, Ji-Young
Choi, Yongjun
Kim, Jongsung
Kang, Hyun Chul
Storytelling festival participation and tourists’ revisit intention
title Storytelling festival participation and tourists’ revisit intention
title_full Storytelling festival participation and tourists’ revisit intention
title_fullStr Storytelling festival participation and tourists’ revisit intention
title_full_unstemmed Storytelling festival participation and tourists’ revisit intention
title_short Storytelling festival participation and tourists’ revisit intention
title_sort storytelling festival participation and tourists’ revisit intention
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9490258/
https://www.ncbi.nlm.nih.gov/pubmed/36160533
http://dx.doi.org/10.3389/fpsyg.2022.968472
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AT kanghyunchul storytellingfestivalparticipationandtouristsrevisitintention

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