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The effects of perception of video image and online word of mouth on tourists’ travel intentions: Based on the behaviors of short video platform users
This research discusses the impact of the perception of video images and online word of mouth on tourists’ travel intentions. A survey of 390 users who watched travel videos on short-video platforms was conducted using structural equation modeling. The results are as follows. First, the perception o...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493354/ https://www.ncbi.nlm.nih.gov/pubmed/36160526 http://dx.doi.org/10.3389/fpsyg.2022.984240 |