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The effects of perception of video image and online word of mouth on tourists’ travel intentions: Based on the behaviors of short video platform users

This research discusses the impact of the perception of video images and online word of mouth on tourists’ travel intentions. A survey of 390 users who watched travel videos on short-video platforms was conducted using structural equation modeling. The results are as follows. First, the perception o...

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Detalles Bibliográficos
Autores principales:	Zhou, Yang, Liu, Ligang, Sun, Xiao
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493354/ https://www.ncbi.nlm.nih.gov/pubmed/36160526 http://dx.doi.org/10.3389/fpsyg.2022.984240

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