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Influence of cigarette packet branding and colours on young male smokers’ recognition, appeal and harm perceptions of tobacco brands in Cambodia: a mixed-methods study

OBJECTIVES: To explore how cigarette packet branding and colours influence young male smokers’ perceptions of tobacco brands in Cambodia. DESIGN: Mixed-methods study. SETTING: Worksites, living accommodations, a university and public locations in Phnom Penh, Cambodia. PARTICIPANTS: 147 male Cambodia...

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Detalles Bibliográficos
Autores principales: Stubbs, Thomas, White, Victoria, Yong, Hua-Hie, Chhordaphea, Chhea, Toumbourou, John W
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9494600/
https://www.ncbi.nlm.nih.gov/pubmed/36130742
http://dx.doi.org/10.1136/bmjopen-2022-064202