Exploring How the Psychological Resilience of Residents of Tourism Destinations Affected Brand Ambassador Behavior during the COVID-19 Pandemic

In order to focus on the degree of adaptation and resilience of residents of tourist destinations to the changes caused by the COVID-19 pandemic, and to explore how the psychological resilience of residents affects their attitudes and behavioral intentions toward destination brand development, this...

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Detalles Bibliográficos
Autores principales: Wang, Haihong, Liu, Litong, Sha, Hongxia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9496003/
https://www.ncbi.nlm.nih.gov/pubmed/36135141
http://dx.doi.org/10.3390/bs12090337

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9496003/
https://www.ncbi.nlm.nih.gov/pubmed/36135141
http://dx.doi.org/10.3390/bs12090337

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