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Visual Attention to Novel Products – Cross-Cultural Insights From Physiological Data
The study aims to investigate visual attention and perceived attractiveness to known versus unknown (novel) products above and beyond self-report applying physiological methods. A cross-cultural exploratory approach allows for comparing results gathered in the United States and China. We collected f...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9496519/ https://www.ncbi.nlm.nih.gov/pubmed/36160534 http://dx.doi.org/10.3389/fpsyg.2022.840862 |