Marketing Organic Food from Millennials’ Perspective: A Multi-Theoretical Approach

This study examines the significant differences between the socio-demographic characteristics of Millennials in Malaysia and their intention to purchase organic food. In addition, the study also investigates the factors that influenced their purchase intention using a multi theoretical approach base...

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Detalles Bibliográficos
Autores principales: Tan, Booi Chen, Pang, Suk Min, Lau, Teck Chai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9497781/
https://www.ncbi.nlm.nih.gov/pubmed/36140848
http://dx.doi.org/10.3390/foods11182721

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9497781/
https://www.ncbi.nlm.nih.gov/pubmed/36140848
http://dx.doi.org/10.3390/foods11182721

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