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Marketing Organic Food from Millennials’ Perspective: A Multi-Theoretical Approach
This study examines the significant differences between the socio-demographic characteristics of Millennials in Malaysia and their intention to purchase organic food. In addition, the study also investigates the factors that influenced their purchase intention using a multi theoretical approach base...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9497781/ https://www.ncbi.nlm.nih.gov/pubmed/36140848 http://dx.doi.org/10.3390/foods11182721 |