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Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size
Clustering—geographic concentrations of entities—has recently received more attention in marketing research and has been shown to affect multiple outcomes. This study investigates the impact of intrabrand clustering (clustering of same-brand outlets) on an outlet’s quality performance. Further, it a...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9510418/ http://dx.doi.org/10.1057/s41262-022-00290-w |