Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA

The rising population of millennials, coupled with Digital Assistants (DA) and online purchasing trends among consumers have gained increasing attention by global marketers. The study evaluates the influence of DA attributes on the purchasing intention (PUI) of millennials. A combined approach of PL...

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Detalles Bibliográficos
Autores principales: Sharma, Manu, Joshi, Sudhanshu, Luthra, Sunil, Kumar, Anil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9510515/
https://www.ncbi.nlm.nih.gov/pubmed/36185777
http://dx.doi.org/10.1007/s10796-022-10339-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9510515/
https://www.ncbi.nlm.nih.gov/pubmed/36185777
http://dx.doi.org/10.1007/s10796-022-10339-5

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