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When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue. On the basis of social capital theory and resource-base...

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Detalles Bibliográficos
Autores principales: Mao, Hongyi, He, Changqing, Huang, Xing, Wu, Banggang, Chen, Zhi, Zhou, Liying
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9513446/
https://www.ncbi.nlm.nih.gov/pubmed/36176528
http://dx.doi.org/10.3389/fpubh.2022.989264