Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement

Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic. The success of live streaming e-commerce largely relies on the extent to which the broadcaster ca...

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Detalles Bibliográficos
Autores principales: Yu, Xiaoyu, Li, Yajie, Zhu, Kexin, Wang, Wenhao, Wen, Wen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9514034/
https://www.ncbi.nlm.nih.gov/pubmed/36176806
http://dx.doi.org/10.3389/fpsyg.2022.674011

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9514034/
https://www.ncbi.nlm.nih.gov/pubmed/36176806
http://dx.doi.org/10.3389/fpsyg.2022.674011

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