Cargando…

Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective

As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration Likelihood Model, the p...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhang, Zhebin, Jiang, Haiyin, Zhou, Chuanmei, Zheng, Jingyi, Yang, Shuiqing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9514054/
https://www.ncbi.nlm.nih.gov/pubmed/36176791
http://dx.doi.org/10.3389/fpsyg.2022.958386