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Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective

As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration Likelihood Model, the p...

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Detalles Bibliográficos
Autores principales:	Zhang, Zhebin, Jiang, Haiyin, Zhou, Chuanmei, Zheng, Jingyi, Yang, Shuiqing
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9514054/ https://www.ncbi.nlm.nih.gov/pubmed/36176791 http://dx.doi.org/10.3389/fpsyg.2022.958386

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