Understanding the formation mechanism of consumers’ behavioral intention on Double 11 shopping carnival: Integrating S-O-R and ELM theories

Double 11 shopping carnival, celebrated by the most successful electronic-commerce (e-commerce) Chinese company, Alibaba, has always been the online shopping festival with the highest turnover and involves the largest number of consumers and enterprises in China. This study integrates the elaboratio...

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Detalles Bibliográficos
Autores principales: Shiau, Wen-Lung, Zhou, Mengru, Liu, Chang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9515582/
https://www.ncbi.nlm.nih.gov/pubmed/36186332
http://dx.doi.org/10.3389/fpsyg.2022.984272

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9515582/
https://www.ncbi.nlm.nih.gov/pubmed/36186332
http://dx.doi.org/10.3389/fpsyg.2022.984272

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