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The impact of consumer positive personality on the purchase behavior of smart products
While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase. In this scenario, we aim to investigate the impact of consumers’ positive personality on the purchase behavior. We construct...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9519063/ https://www.ncbi.nlm.nih.gov/pubmed/36186343 http://dx.doi.org/10.3389/fpsyg.2022.943023 |